About the Company
Primavera Wood Sociedad Anónima is the largest and most experienced Primavera exporter in Guatemala. For over 20 years, Primavera Wood has specialized in the exporting of high quality Primavera wood from plantations in the form of lumber; flitches; and veneer for furniture and paneling. Customers include architects and designers.  Primavera Wood has grown significantly and now exports to the United States as well as Asia.  The company is also part of a consortium that trades a variety of tropical woods.
Primavera Wood is looking to start selling only certified wood in the short term. It has always been company policy and practice to maintain sustainable practices in all aspects of our operation.
Primavera Wood is proudly very active in Guatemala’s trade organizations.  The company is part of the AGEXPORT (Guatemalan Exporters Association) and Gremial Forestal de la Camara de Industria (Wood products trade association within the in Chamber of Commerce).
About Gonzalo M. Asturias
Through decades of work in the wood industry, Gonzalo M. Asturias has established a reputation for quality and competitive prices. Mr. Asturias' interest in the environment has also led to the promotion and creation of new renewable tree plantations.
Prior to founding Primavera Wood, Mr. Asturias was a journalist for over 25 years. As a journalist, he held many prestigious positions including working as TV network news director, being elected as the President of the Guatemalan Association of Journalists, and serving as the Press Secretary to two Guatemalan Presidents. Having achieved all honors possible within the field of journalism and seeking new challenges, Mr. Asturias brought his talents and expertise to the sustainable wood business. In this new field, he has been able to achieve the same success he had earlier attained within the news media industry.